Imagine your local bookstore.
How do you weave through its sections? What do you look for? Familiar names? Familiar genres? Us too.
Website's algorithms work the same way. Feeding us more of the same. And after years of picking familiar authors, and circling around the same genres online, we realized we had become trapped in our own taste.
So we started swapping books with friends people whose taste was different than ours. We learned that we’re not so good at finding new books on our own. Or at expanding our own taste.